Wednesday, February 10, 2010

Less Communication, Just Do It!

After more than 3 years in the marketing and communications field, I am sick and tired of it. I joined the field to pursue an interest, a passion, a purpose to make a difference. But my experiences at PA and then now at NHG have really woken me up. There is no passion to be pursued and there is definitely no purpose (if there was, then I have lost it).

What there is, is just work. The only communication you get ironically in this field are instructions and more instructions. Communications is defined as an exchange of information, so that in whatever we do, we connect with the right audience, through the right channels. The sad thing is, not only is there a lack of communication in this field, even instructions are not given clearly by communication specialists! It seems like most people are in this line because, they just need a salary. This has led to all the do-ers who did their best heading marketing and communications teams. To them, getting it done is first and foremost, communications come second, if at all.

Perhaps I am too idealistic in my thinking, but I am disappointed. I can barely tell the difference between my job in communications and that of a cleaner. Both needs things to be done in a certain time. Both requires hands to get dirty and to clear up other people's dirty dishes (albeit in different ways). I really do not see my life continuing like this.

All this while, I have changed jobs, for the sake of getting out of one just to get into another. I think it is time for a proper break, take a step back, clear out my system and mindset, and evaluate what I really want. Then begin afresh, refreshed with a passion and with a purpose to make a difference.